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YouTube has approved 30-second unskippable ads for viewers watching on TVs.
These ads apply to users without YouTube Premium subscriptions.
The ads appear alongside 6-second and 15-second formats. Google’s AI chooses the ad length based on audience and context.
The non-skip ads are now generally available globally in Google Ads and Display & Video 360. These ads are built for big-screen delivery. They ensure the full message reaches viewers.
Google AI handles optimisation across the formats.
YouTube has grown mainly from TV viewership in recent years. The platform ranks as the top streamer in the United States for three years. Many users watch YouTube on smart TVs and Google TV devices.
The company has increased efforts against ad blockers. Non-paying users may now see longer ads on TVs.
Advertisers can select these formats. Google’s AI decides when to show each type.
This change aims to boost revenue from TV audiences. Users can avoid ads by subscribing to YouTube Premium. A cheaper option is YouTube Premium Lite. Recent updates have added features to Premium Lite.
https://blog.google/products/ads-commerce/vrc-non-skip-ads-generally-available/
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